Trying to sell photos isn’t exactly simple. To me, selling anything – I struggle. I’m not really a sales-man guy. In fact, the idea of telling people to do something makes me really cringe. You watch YouTube, and every video ends with a call-to-action, “so hey, subscribe to my video, check my channel, *do what I tell you!*”. It’s just not me. My view is if you dig it, you’ll act. It’s all about the product, right? But in a broad sense, that’s not really the right approach.
Don’t get me wrong. I know that a ‘call-to-action’ isn’t just best practice, but it’s par for the course. It’s expected. When I’m consulting clients, I advise them this is how they should do it. But for me – nope. I guess I know why. It’s my own stupid sense of hating being told what to do.
I know I’m not doing video the right way
When I browse social media, I see all these video adverts of people talking to camera. Super fast-talking (or deliberately slow), jargon dropping, screaming confidence and a general LISTEN TO ME vibe. I’m sure it works. I know it does; everyone is doing it.
So, call this a ‘little bit of attitude’ , if you will, but it’s how I’ve gone about it. There’s so many things I know I should do better, but this is me and who I am. Having an idea is one thing, making it happen is another. So this is my little launch of photos.melbourne.
So, in the spirit of not taking myself seriously and just being me, this is my approach. Kinda stupid, I know, but I don’t like doing what I’m told.
So, what next? I’ll let you decide.